Keep Drifting — Privacy Policy
1. Scope
This policy explains what personal data the mobile game Keep Drifting (the “Game”) collects, why, who it is shared with, and the choices you have. It applies to the Game as distributed on Google Play and the App Store.
By playing the Game you accept the practices described here. If you do not agree, please do not play.
2. Who we are
Jetlag Games, a French société par actions simplifiée (SAS) registered under SIREN 130 389 638 (“we”, “us”, “our”), is the developer and publisher of the Game and the party responsible for the data described here (the “data controller” under the GDPR).
For any privacy question or request, email jetlaggames.studio@gmail.com.
3. Data we collect
We never ask you for your real name, email address or phone number. You may choose a nickname and an avatar (picked from a set of images provided in the Game) that are shown on leaderboards and on your player profile — nothing else about you is entered by hand. We never access your photos, camera or contacts.
Beyond that, the Game and the third-party services it relies on collect the following:
| Data | Collected through | Why | Shared with |
|---|---|---|---|
| Player account identifier — a random ID generated for you, not linked to your real identity | Unity Authentication | Save your progress; run leaderboards and duels | Unity (as our processor) |
| Google Play Games player ID and a one-time sign-in authorisation code | Google Play Games Services (Android) | Let you sign in and restore your progress on another device | Google; Unity (as our processor) |
| The nickname you choose | Entered by you | Shown next to your scores | Unity; visible to other players on leaderboards |
| Public player profile — your nickname, the avatar you picked from the Game’s preset set, and a summary of your game stats (best score, best combo, number of cars unlocked, duel wins, best weekly rank) | Unity Cloud Save (public player data) | Shown on your profile card and next to your leaderboard entries when another player views them | Unity (as our processor); visible to other players |
| Game progress — scores, distance, cars / skins / environments unlocked, in-game gem balance, tutorial completion, weekly-event tickets | Unity Cloud Save | Cross-device save and restore | Unity (as our processor) |
| Scores you submit to leaderboards (global, weekly, duel, weekly battle) | Unity Leaderboards | Rankings | Unity; rankings visible to other players |
| Gameplay analytics, linked to your player account identifier — app opens, runs started, ended or quit, cause of a crash, distance milestones and score reached, game mode and environment chosen, cars / skins / environments unlocked, missions and rewards claimed, in-game currency earned and spent, ad interactions (rewarded and interstitial ads), tutorial-progress steps, account type (anonymous or Google Play), session information, and device frame-rate / performance | Unity Analytics | Understand how the Game is played; fix bugs; balance difficulty | Unity (as our processor) |
| Approximate location — country or region derived from your IP address (we do not store the IP address itself) | Unity Analytics | Regional usage statistics | Unity (as our processor) |
| Advertising ID (Google Advertising ID) and ad-interaction data | Unity LevelPlay (ironSource) ad mediation, and the ad networks it mediates (currently Unity Ads) | Select, show and measure rewarded and interstitial video ads | ironSource / Unity and the ad networks in its mediation |
| Your privacy choices — the consent status and IAB TCF consent string recorded when you answer the consent prompt | Google User Messaging Platform (UMP) | Record and apply your advertising and analytics choices | Stored on your device; shared in standardised form with Google and the ad partners in the mediation |
| Notification permission — whether you allowed the Game to send notifications | Android operating system | Show an occasional local “come back and play” reminder after a few hours without playing. The reminder is scheduled and shown on your device only — no push service is used and nothing is sent to us | No one |
| Device and technical information — device model, operating-system version, platform, language, Game version, crash and error diagnostics | Unity Gaming Services; Unity LevelPlay | Compatibility, security, debugging | Unity; ironSource / Unity |
We do not currently sell virtual items for real money, so no payment information is collected. If that changes, this policy will be updated first.
4. How we use it
We use the data above only for these purposes. Where the GDPR applies, the legal basis is shown in brackets.
- To run the Game’s features — cloud save, leaderboards, duels and weekly events. (Performance of our agreement with you.)
- To keep the Game working and secure — compatibility, crash fixing, and preventing cheating, fraud and abuse. (Our legitimate interests.)
- To understand usage and improve the Game — analytics on how modes, difficulty and progression perform. (Our legitimate interests; your consent where the law requires it.)
- To show advertising — optional rewarded video ads you can choose to watch, and interstitial video ads shown between game rounds. (Your consent where the law requires it — see section 5.)
- To show your public player profile — so other players can see your nickname, avatar and game stats on leaderboards. (Performance of our agreement with you.)
- To send you gameplay reminders — local notifications on your device, only if you allowed notifications. (Your consent, given through your device’s notification permission.)
We do not use your data for automated decisions that produce legal effects, and we do not build advertising profiles ourselves.
5. Advertising
The Game shows two kinds of video ads:
- Rewarded video ads — optional: an ad plays only when you choose to watch one in exchange for an in-game reward (for example a revive or doubled gems).
- Interstitial video ads — occasional full-screen ads shown at natural pauses between game rounds (for example when returning to the garage or after a round ends). They never appear in the middle of a run, and none are shown during your first minutes of play.
Ads are delivered through Unity LevelPlay (ironSource) mediation, which may use your Advertising ID and ad-interaction data to select and measure ads, including personalised ads where permitted.
Where the law requires it (the EEA, the UK and Switzerland), we ask for your consent before any advertising or analytics identifier is used, through a consent prompt shown on first launch. The prompt is provided by Google’s User Messaging Platform (UMP), a Google-certified consent management platform, and operates within the IAB Transparency & Consent Framework (TCF v2.2). Until you have answered, no optional analytics are collected and ads are not personalised. Your choice is shared, in a standardised form, with the advertising partners in the mediation so they process your data accordingly.
You can accept, or refuse or limit the use of your data:
- If you accept, ads may be personalised and their performance measured, and gameplay analytics is enabled.
- If you refuse, you will still be able to play and ads will still be shown, but they will be non-personalised (selected from context only), and we do not collect optional gameplay analytics.
Your choice is stored on your device and applied to every future session. You can change it at any time from the Settings screen in the Game (ad privacy options), which re-opens the same prompt. You can also reset your Advertising ID, or turn off ad personalisation, in your device settings.
6. Who we share it with
We do not sell your personal data and we do not share it for cross-context behavioural advertising beyond the ad mediation described above. We share data only with:
- Unity Technologies — Unity Gaming Services (Authentication, Cloud Save, Leaderboards, Remote Config, Analytics) and Unity LevelPlay, acting as our service provider. → unity.com/legal/game-player-and-app-user-privacy-policy
- ironSource / Unity LevelPlay and the advertising networks in its mediation — for ad serving and measurement. → is.com/privacy-policy
- Google — Google Play Games Services (sign-in), Google Play distribution, and the User Messaging Platform (consent prompt, configured through Google AdMob). → policies.google.com/privacy
- Other players — your nickname, avatar, scores and public profile stats are visible in the Game (leaderboards and profile cards).
- Authorities — only where we are legally required to disclose data.
7. International transfers
Unity and Google process data on servers that may be located outside your country, including in the United States. These transfers rely on the safeguards set out in those providers’ own privacy policies, such as the European Commission’s Standard Contractual Clauses.
8. Your choices and rights
Depending on where you live, you may have the right to access the personal data we hold about you, to correct it, to delete it, to restrict or object to how it is used, to receive a copy in a portable format, and to withdraw consent at any time. Residents of the EEA/UK have these rights under the GDPR; residents of California have comparable rights under the CCPA/CPRA.
- Advertising and analytics consent — manage or withdraw it through the consent prompt, in game settings, or through your device’s ad settings.
- Your nickname and avatar — you can change them inside the Game at any time; your public profile is updated automatically.
- Notifications — you can refuse the notification permission, or turn notifications off at any time in your device settings.
- Access to your data — to receive a copy of the data we hold about you, contact us as described in section 13.
- Everything else, including deletion — contact us as described in the next section.
You also have the right to lodge a complaint with your local data-protection authority.
9. Deleting your account and data
You can ask us to delete your player account and all data associated with it at any time, for any reason.
Email us from any address, with the subject line “Delete my account”: jetlaggames.studio@gmail.com
or use Settings → Delete my account inside the Game for immediate deletion.
We will delete your Unity player account, your cloud save (including your public player profile), your leaderboard entries and your analytics data, and confirm by reply — normally within 30 days. Deleting the Game from your device on its own does not delete this data.
If your account is anonymous (you never signed in with Google Play Games), tell us your in-Game nickname and, if you can, your approximate last play date so we can identify the right record.
10. Data retention
We keep your data for as long as your account is active. If you stop playing without asking for deletion, data tied to an anonymous account may remain in Unity’s systems until you request its removal. Analytics data is retained according to Unity’s standard retention schedule and is aggregated over time.
11. Children
The Game is not directed at children under 13, or under the minimum age of digital consent in their country, and we do not knowingly collect personal data from them. If you believe a child has provided us with personal data, contact us and we will delete it.
12. Changes to this policy
We may update this policy as the Game evolves. Material changes will be signaled in the Game or on its store listing. The Effective date at the top always reflects the current version.
13. Contact
Jetlag Games — SAS, SIREN 130 389 638 — jetlaggames.studio@gmail.com